Looking at some media trends in the digital age
Looking at some media trends in the digital age
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Having a look at some of the current changes and innovations in TV and digital content.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the method by which people are getting their updates is also changing. Individuals are increasingly turning towards online news sources, instead of viewing television, to find out about the latest worldly affairs. However, simultaneously, due to a continuous flow of knowledge, individuals are coming to be overwhelmed by substantial amounts of content. In response to this, news companies are re-engaging viewers by making short form content that is clearer and easier to navigate. These days it is common to see news channels that have mass followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been important for supplying individuals with dependable and verified news sources, in a format they can easily follow.
Recently, with the growth of digital content, the way in which individuals consume media has shifted substantially. For several years, standard tv was the main source of household home entertainment for most people. Nevertheless, from the advancement of internet streaming platforms, many viewers are averting from set up television, specifically among younger people. Instead, international media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly affirms the switch in audience consumption habits. These options are popular for permitting individuals to view the shows and films they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms here as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.
In the current digital age, mobile phones have become one of the most popular devices that people are using to watch videos and access media. These days, many social media channels are offering endless feeds of brief, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms enable users to see a sequence of personalised videos and react immediately, making these videos much more appealing and addictive than traditional television. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Subsequently, this trend is changing the way individuals are proactively seeking for and expecting to receive knowledge, in a quicker, shorter and more accessible format.
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